Project: UDC - Brand restyling
Agency: Rainger & Rolfe
Client: UDC Finance
Art Direction / Design: Jaime Calla
UDC Brand Refresh: Evolving with Purpose
This brand refresh reflects UDC’s evolution while remaining grounded in its heritage and core values. The updated logo retains the original structure and sense of movement, acknowledging the brand’s history while introducing new meaning aligned with growth and ambition.
The gradient and expanding line work symbolise progress, efficiency and UDC’s commitment to supporting New Zealand businesses.
The result is a modern, distinctive identity that positions UDC as a confident, forward-looking partner focused on long-term growth and development.
