Juno Baby bonus, promotional digital concept

Considering the Baby Bonus specifications, goals, and brand profile, I chose to align this product with the timeless myth of the stork delivering babies. By steering clear of human imagery, we can appeal to a broader audience while fostering a deep connection between the brand, product, and customer. The stork, a symbol of new life and family for centuries, is traditionally seen as a bringer of joy and good news—just like this new product named Baby bonus

Juno brand embodies a modern, fresh, and straightforward graphic style, featuring bold brand colors, handwritten fonts, and freehand elements. This approach ties the brand closely to the human experience.

The stork imagery should be authentic, which is why we're using photography. The combination of handwriting, soft shapes, and photography creates a dynamic, youthful visual language. To reinforce this, we'll integrate compelling copy that highlights how Juno is actively addressing the gender gap and contributing to closing it.