Visual direction
Fourth media is a digital and creative company, which includes in all its activities and capabilities the human factor through solving communication and usability problems. For that reason own character and identity must be clear (communication), simple (design), and modern (digital / thinking forward). This logotype meets those conditions being a symbol in itself through his completion, is not just a typed word.
We can reach these aspects using very clean shapes, typography with straight lines, easy to read and simply combined with a powerful colour palette and high contrast.
We will work with 2 different colours, the main colour would be Dark grey, this allows us to work in many different supports and technologies (print or digital) without losing identity and give an important role to all projects to be presented in our portfolio or over any job process. The secondary colour should be a digital RGB bright colour, which means digital, and advanced printing technology using equivalent colour in a neon Pantone ink.
