Project: Brick Bay Advertising campaign
Agency: Rainger & Rolfe
Client: Brick Bay
CD: Kelly Putter
Art Direction / Graphic Design: Jaime Callá
This campaign positions Brick Bay as a meaningful escape from everyday pace, celebrating winding trails, striking art, exceptional food and wine, and shared moments in nature. The objective was to make Brick Bay feel close, welcoming and worth the journey for families, couples and day trippers alike.
Using existing footage and imagery, the story was expressed across DOOH, BVOD, YouTube and digital display. Emotive visuals combined with restrained, simple headlines to reinforce a sense of calm, accessibility and reward.
Storyboard | BVOD - 15 Second YouTube ad.
