Project: Adopt a Drain, brand design
Agency: Rainger & Rolfe
Client: Neighbourhood Support NZ
CD: Gus Roberts / Kelly Putter
Graphic Design: Jaime Calla
AWARD March 2026: Best Local Authority Campaign, Adopt A Drain: Be A Grate Mate (with Neighbourhood Support New Zealand)
This campaign reframes everyday stormwater drains as unsung local heroes, highlighting their role in keeping streets dry, clean and flood-free.
With a clear, approachable message, the work encourages communities to take simple action by clearing leaves and litter to keep water flowing and neighbourhoods healthy.
Through playful language and a strong call to action, BE A GRATE MATE. ADOPT A DRAIN empowers individuals to become active contributors to local well-being.
